Effects of Cognitive Ability, Trust and Time-Saving: Predicting Further Amelioration and Successive Usage of E-ticketing with TAM, TPB and Cognitive Frameworks
Prior research was perused the technology usage on limited factors; our aim is to investigate factor to adumbrate e-ticketing systems accuracy with further improvement and successive usage in the context of Bangladesh. To do so, we designed a research model with the integration of Technology Acceptance Model (TAM), Theory Planned Behaviour (TPB), trust theory, time-saving theory and cognitive framework. Survey data were amassed from the different profession of consumers who are using e-ticketing system; 145 valid data were tested the research model to find structural relationship and hypothesis result by using Partial Least Squares (PLS). Cognitive ability has a significant impact on time-saving and trust to purchase the ticket on Internet, while a wispy impact has cited between cognitive ability and perceived usefulness. In addition, trust has positively influenced on attitude towards of buying an online ticket, and time-saving has a positive relationship with TAM. Moreover, the study assists e-ticketing authorities and individual consumer to understand which factor gradually affects the progressive usage of e-ticketing.