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Title

The consequence of corporate social responsibility on brand equity: A distinctive empirical substantiation

Abstract

The basic concentration of this research work is to determine the apropos affinity between corporate social responsibility (CSR) and brand equity. For exploring the association between corporate social responsibility (CSR) and brand equity, 324 data has been accumulated from the different entrepreneurs in Bangladesh who conduct the business across the global. Simple random sampling method has used as an instrument for determining the relation. We have mainly employ the confirmatory factor analysis and structural equation modeling method to conclude an affirmative result and findings elucidates that there are a commensurate and confirmatory integration.

Keywords

Corporate Social Responsibility, Entrepreneurs, Brand Equity, Confirmatory Factor Analysis, Structural Equation Modeling, Simple Random Sampling.

Authors

Md. Shakib Hossain, Jarin Ferdous Anthony, Md. Nazmul Ahasan Beg, Nurul Mohammad Zayed

Phone

Journal or Conference Name

Academy of Strategic Management Journal

Publish Year

2019

Indexing

Scopus