Scopus Indexed Publications

Paper Details


Title
The consequence of corporate social responsibility on brand equity: A distinctive empirical substantiation
Author
, Nurul Mohammad Zayed,
Email
zayed.bba@daffodilvarsity.edu.bd
Abstract

The basic concentration of this research work is to determine the apropos affinity between corporate social responsibility (CSR) and brand equity. For exploring the association between corporate social responsibility (CSR) and brand equity, 324 data has been accumulated from the different entrepreneurs in Bangladesh who conduct the business across the global. Simple random sampling method has used as an instrument for determining the relation. We have mainly employ the confirmatory factor analysis and structural equation modeling method to conclude an affirmative result and findings elucidates that there are a commensurate and confirmatory integration.

Keywords
Corporate Social Responsibility, Entrepreneurs, Brand Equity, Confirmatory Factor Analysis, Structural Equation Modeling, Simple Random Sampling.
Journal or Conference Name
Academy of The Management Journal
Publication Year
2019
Indexing
scopus