Market Basket Analysis is an
important aspect of a retail organization's analytical framework for
deciding where products should be placed and developing sales promotions
for various segments of consumers to increase customer loyalty and, as a
result, benefit. The market is the well-known activity of ARM
ultimately used for business intelligent decisions. Market Basket
Analysis is a data mining technique that can be used in various fields,
such as marketing, bioinformatics, education field, nuclear science,
etc. Our objective here is that traders can further improve their
business. At the same time, they can make more profits and invest more
and more. This will be of great benefit. If the business of traders
increases, many people will get employment, as well as customers, will
be able to make their way of life easier by getting familiar with
different things. Here is a discussion on their methods so that traders
in Bangladesh can make proper investments in the right place. The
frequent itemsets are mined from the database using the Apriori
algorithm and then the association rules are generated. The project will
assist supermarket managers in determining the relationship between the
items that their customers purchase.