Scopus Indexed Publications

Paper Details


Title
IoT Adoption by the Young Consumer: An Extended ASE Perspective
Author
Arif Mahmud,
Email
Abstract

Home theft and burglary are prevalent in Dhaka city. Internet of things (IoT), in contrast, is commonly recognized
as among the most advanced home security systems. However, the factors that attract young people to use
IoT for household security have yet to be examined. Consequently, the purpose of this article is to validate
the attitude-social influence-self-efficacy (ASE) model with personal innovativeness and perceived trust. We col-
lected data from Dhaka citizens aged 15 to 24 using a purposive sample technique and 370 valid responses
were chosen for the study. According to the analysis, all of our proposed hypotheses were found significant
with a 73.6% variance. Furthermore, the effects of attitude and social influence were shown to be the highest
and lowest, respectively, and trust and innovativeness were both nearly strong main predictors of ASE.
Significantly, since this is one of the few studies in the technology adoption domain using this model, a solid
foundation for IoT adoption for security purposes is established.

Keywords
ASE Model, IoT, Perceived Trust, Personal Innovativeness, Young Consumer
Journal or Conference Name
Asia Pacific Journal of Information Systems
Publication Year
2022
Indexing
scopus