Manufacturing is the primary engine of economic growth in Malaysia. This study uses data on 14,705 manufacturing firms in Malaysia to reveal that technology and labour-intensive firms have significant negative and positive effects, respectively, on gig employment. Furthermore, firm size and growth are negatively associated with gig employment, while firm age has a positive association with such employment. Interestingly, the location variable indicated that firms in highly industrialised and relatively developed states in Malaysia (e.g. Selangor) are less inclined towards gig worker recruitment. This study provides an essential input to the dearth of literature on the gig economy, especially from the firm perspective. Also, it guides policymakers in designing industrial policies in line with changing employment trends, thereby reducing labour market disruptions.