Bangladesh derives one-half of its agricultural GDP and one-sixth of its national income from paddy. It is crucial to the farmers’ ability to survive. This paper aims to investigate current paddy procurement system and farmer awareness in the Bangladeshi agricultural sector to ensure business sustainability. This paper utilised a quantitative approach to research. The research investigated farmers’ consciousness through perception and contentment. For the measurement, a survey of 210 farmers from three Upazilas was conducted using a closed-ended, pre-tested questionnaire. Version 20 of the SPSS programme was used for data analysis. Approximately 67.6% of respondents were unhappy with the current paddy procurement system, according to the study. Approximately 69.10% of respondents believe there is a middleman in the current paddy procurement system, approximately 94.30% of respondents believe the current system needs improvement, and 99.0% believe a new paddy procurement system could be beneficial. Furthermore, these findings led to the conclusion that there is room for improvement in the current paddy procurement system, which will increase the transparency and sustainability of paddy procurement activities for everyone, including farmers.