The research is focused on investigating consumer intentions regarding the adoption of cash on delivery payment methods in the context of e-commerce. E-commerce has emerged as a potent tool for streamlining business processes, reducing cycle time, cutting organizational costs, facilitating remote transactions, maintaining social distancing, preventing the spread of viruses, and fostering connections with both shoppers and business partners. Especially in the current post pandemic scenario, a growing number of individuals prefer online shopping for their purchases. The influence of e-commerce is pervasive, gradually transforming the way people across various social strata engage in mass consumption. Online shopping has become a prevalent mode of making purchases, offering the convenience of shopping from home, the office, or even different countries. Against this backdrop, it is crucial to delve into the factors that impact the adoption of cash on delivery as a payment method. This study specifically examines perceived trust, perceived security, perceived privacy, convenience, and service quality as key factors shaping consumers’ perceptions of cash on delivery. The theoretical foundations of the Technology Acceptance Model (TAM), Customer Satisfaction Literature, and the Conceptualizing Convenience model are employed to guide this investigation. The research employs a self-administered questionnaire, developed based on existing literature. The research sample comprises 300 consumers, encompassing college students, undergraduate students, graduate students, and others. The collected data is anticipated to offer significant benefits and value to students, academics, researchers, learning institutions, business organizations, and government entities alike. The findings of this contributes valuable insights into the dynamics of consumer preferences in the realm of e-commerce payment methods.