The present study aims to explore the factors impacting Bangladesh's dining selections of Generation Z. The study is quantitative in nature. Here, the researchers have used SPSS for various analyses. The researchers also used multiple graphs, charts, and excel to draw tables. Surveys are used here to determine customer attitudes and behaviour when selecting a restaurant. Generation Z favours eateries with varied cuisines and handy spots and chooses them based on online reviews and ratings. We found peers and online communities influence them to look for great deals and high-quality cuisine at affordable prices. Restaurants can bring in and retain Generation Z, essential for operations development in Bangladesh's competitive food service industry, by understanding their tastes and customizing menus, improving online visibility, and optimizing ease variables, including place and service speed. This knowledge enables restaurants to better customize their menus and marketing tactics to this critical customer base, which promotes customer retention and business growth.